True Botanicals
OVERVIEW
True Botanicals is a digital-first and direct to consumer bioholistic natural skincare brand. True Botanicals is a luxurious, consciously crafted skincare brand on a mission to deliver clean and sustainable products that are clinically proven to work at the highest standards. We ethically source vegan ingredients from the vibrant intelligence of nature, without any toxins or fillers.
Working with researchers at leading universities, including Carnegie Mellon and Cornell, True Botanicals leverages the latest in anti-aging science and breakthrough botanical extracts known to be rich in antioxidants, vitamins, and essential fatty acids.
Silent Howl Studios partnered closely with the True Botanicals product development team to conduct a holistic qualitative and quantitative research study to identify key user personas to inform project development prioritization and make data informed decisions.
RESEARCH STUDY INCLUDED
Align key stakeholder — strategic coordination and synchronization of perspectives, goals, and actions among key stakeholders
Discussion guide — develop, document, and outline research objectives, project scope, and research questions
Qualitative Research: recruit, screen and schedule interviews; identifying possible participants and executing interviews. Collect and analyze qualitative data based on interview responses.
Quantitative Research — develop and administer survey to collect calculable data which can be used to back up qualitative data with concrete numbers
Review deck — Synthesize and report key research findings; propose solutions and next steps