Madison Reed
OVERVIEW
Madison Reed is a distinguished American brand specializing in premium hair care and hair color solutions, revolutionizing at-home hair coloring through their exceptional line of ammonia-free hair dyes. Additionally, the company has pioneered an innovative subscription-based service available through its online platform, setting a new benchmark for user experience excellence in the realm of at-home hair color.
Silent Howl studios partnered very closely with the Madison Reed product development team to introduced 5 new features to the company’s online presence that would greatly enhance user experiences.
WHAT WE INTRODUCED
Color Advisor Quiz — A self-assessment quiz crafted to help users uncover their perfect hair color match and the corresponding Madison Reed product regimen
Backend booking tool for Color Bars — Enables customers to easily and efficiently book appointments, providing a wider array of opportunities offered to attract their engagement.
Subscribe & Save memberships — Allows customers to enjoy discounts, exclusive perks, and the convenience of automated deliveries at regular intervals, while enticing customers to purchase multiple times.
Doordash integration — Integrate the popular food delivery platform into its operations to offer customers convenient and efficient delivery options.
Referrals program — By leveraging the power of word-of-mouth marketing and harnessing the trust and influence of existing customers, the referrals programs will amplify customer acquisition efforts and drive growth