DOLLS KILL
OVERVIEW
Dolls Kill stands as a prominent global force in the online fashion realm, capturing attention with its edgy demeanor and trend-setting style. Recognized by Inc. magazine as the "Fastest Growing Retailer" in 2014, the brand's meteoric rise has solidified its status as a frontrunner in the industry. Notably, Dolls Kill was also lauded among the "top companies in San Francisco," further cementing its influence and acclaim.
Embodying a rebellious ethos and unapologetic attitude, Dolls Kill caters to a diverse audience drawn to punk rock, goth, glam, and festival-inspired fashion. Through its innovative approach, the brand crafts an unparalleled e-commerce experience that resonates with shoppers seeking bold, unconventional apparel and accessories.
Silent Howl Studios embarked on a mission to optimize Dolls Kill’s UX across both mobile and desktop platforms, focusing on three core user journeys.
WHAT WE DID
Sorting and filtering: The implementation of intuitive sorting and filtering mechanisms, empowers users to effortlessly narrow down their search and discover products tailored to their unique tastes and preferences.
Gift cards, taxes, and store credit: The integration of features such as gift cards, taxes, and store credit management, provides customers with greater flexibility and convenience in their transactions.
Afterpay and shipping: Recognizing the growing demand for flexible payment options, the integration of Afterpay allows customers to split their purchases into manageable installments. This initiative caters to the evolving needs of consumers, offering a convenient payment solution that aligns with their financial preferences