BRILLIANT EARTH

OVERVIEW

Brilliant Earth stands at the forefront of ethically sourced fine jewelry worldwide. Established in 2005, Brilliant Earth is dedicated to fostering sustainability and ethics within the jewelry industry. By 2025, they aim to exclusively use recycled or Fairmined gold and silver.

Bringing customization to the forefront of the online shopping journey, Brilliant Earth empowers customers to design their own ethical jewelry, built to endure generations.

Seeking to enhance their e-commerce platform, Brilliant Earth partnered with Silent Howl Studios to develop their distinctive user experiences, on both their mobile and desktop sites. Silent Howl improved and developed key features such as the ring stacking tool and birthstone shopping experience.

WHAT WE DID

Optimization of Core Product Pages — refining key elements such as layout, content, and functionality to enhance user engagement, conversion rates, and experience

Ring Stacking Tool — developing a new tool offered by Brilliant Earth that allows users to plan and visualize their dream ring stack

Birthstone Shopping Experience — designing a seamless and personalized journey for customers to explore, select, and purchase jewelry featuring their birthstones

Wishlist Builder — allow users to save products that are interested but might not want to buy immediately

Home Page & Landing Page Redesign — revamping the visual aesthetics, layout, and content strategy of Brilliant Earth’s website to better capture user attention, drive conversion and convey brand identity